• Zencargo has appointed Gary Jeffreys as Senior Vice President, EMEA, as the digital freight forwarder targets more complex, enterprise-scale supply chains.
• Jeffreys, formerly Managing Director for UK & Ireland at A.P. Moller – Maersk, will lead regional strategy and support adoption of Zencargo’s AI-driven platform across sophisticated global logistics networks.

Zencargo, the AI-powered digital freight forwarder, has appointed Gary Jeffreys as Senior Vice President, EMEA, as the company accelerates its push into more complex, enterprise-scale supply chains.

Jeffreys joins Zencargo to help take the business into its next phase of growth, working with larger, more sophisticated shippers that require greater control, intelligence and accountability across their global networks. His appointment reflects growing demand from enterprise customers for Zencargo’s platform-led model, underpinned by AI.

With more than 20 years’ experience in senior leadership roles across the logistics sector, most recently as Managing Director for UK & Ireland at A.P. Moller – Maersk, Jeffreys will lead regional strategy across EMEA, deepen executive-level customer relationships, and drive adoption of Zencargo’s technology across complex freight and supply-chain operations.

Commenting on Jeffrey’s appointment, Zencargo CEO and Co-Founder Richard Fattal said: “Gary’s decision to join Zencargo is a real validation of what we’ve built. We’re seeing a clear shift from enterprise shippers who are no longer satisfied with fragmented providers and disconnected tools – they want intelligence embedded directly into execution.

“Zencargo was built for that next level of complexity. Our platform gives customers a degree of control and insight that simply doesn’t exist elsewhere in the market. Bringing in a leader of Gary’s calibre reflects both the scale of the opportunity ahead of us and our ambition to become the freight partner of choice for the most demanding global supply chains.”

The freight and logistics sector continues to face sustained disruption following Covid-19, Brexit and ongoing geopolitical challenges, including Red Sea instability. According to Jeffreys, however, the most pressing challenges for supply chain leaders today are operational rather than geopolitical.

“Disruption is now the norm,” he said. “The biggest pain points for customers are managing exceptions, gaining real-time visibility, and reducing the number of handover points and manual processes across their supply chains. Technology, not capacity alone, will be the true differentiator going forward.

“Zencargo offers the strongest solution I’ve seen for visibility and collaboration. We provide what customers genuinely need, and I’m excited to take it to market.”

The news follows recent product updates, including the implementation of Luca AI, the intelligence layer underpinning Zencargo’s platform that enhances visibility and delivers predictive insights, while EMEA remains central to the company’s growth ambitions, with strong logistics demand expected in parts of the region.

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