Nov 18, 2025
We opened up by acknowledging the compounding challenges the airfreight industry in the Americas is working to overcome. We close however with our eyes on a region taking the necessary steps to absorb the shocks and build momentum on its own terms. What we’re witnessing isn’t recovery, it’s a redesign.
Demand drivers
e-commerce has fundamentally altered what speed means in global airfreight. Same-day and next-day expectations aren’t just consumer-facing anymore; they’re creeping into B2B fulfillment, spare parts logistics, and inventory replenishment. The Americas, with mature last-mile networks and high digital penetration, are uniquely positioned to capitalise on this. Carriers that integrate with online sellers and deliver consistently will win the parcel business. Those treating e-commerce as cargo filler risk getting left behind.
Cold chain serves as a credibility filter of sorts. Temperature-sensitive cargo, whether Chilean salmon, Mexican berries, or mRNA therapeutics, demands flawless execution at every touchpoint. American pharma and perishable corridors have become proving grounds for operational excellence. What’s promising is how quickly standards are rising. Investments in dedicated cool zones, validated trucking, backup power systems, and certified handling signal the industry sees high-value cargo as both responsibility and revenue opportunity.
Regional realignment
Latin America deserves its spotlight. Nearshoring is more than a trend, it’s a tectonic shift. As manufacturing diversifies from concentrated Asian hubs, production migrates to Mexico, Central America, and select South American markets. Air cargo is the connective tissue, moving components in and finished goods out at velocities ground transport can’t match. The challenge? Infrastructure gaps and customs friction stifle potential in too many corridors. Where governments streamline clearance, modernise facilities, and stabilise regulatory frameworks, growth follows rapidly.
Tech and sustainability accelerators
In the blink of an eye, AI has gone from buzzword to baseline. Predictive algorithms now optimise crew scheduling, anticipate capacity crunches, and reroute shipments before delays cascade. Machine learning analyses demand signals faster than any human team. And the dividends aren’t just operational, they’re commercial. Shippers increasingly choose partners based on data quality and system integration, not legacy relationships.
Sustainability has crossed from aspiration to accountability. SAF production is scaling in the United States and Brazil, but still remains limited across much of Latin America. Carbon reporting is tightening, especially as consumer goods and pharmaceutical customers audit supply chains with rigor. The region’s advantage lies in shorter intra-regional hauls, but SAF infrastructure gaps remain stark. Where refinery capacity and policy support align, carriers can deliver both efficiency and environmental performance.
Strategic foundation
The USMCA agreement unleashed regional specialisation, but policy still shapes outcomes. Tariffs, security rules, and slot allocations can accelerate or choke growth. Success stems from alignment between cargo operators and regulators. Meanwhile, carrier strategies are hybridising. Freighters, conversions, and belly capacity mix within the same networks. The winners match aircraft to economics, pivot with demand, and ditch rigid playbooks for adaptive ones.
Miami is proof. This multilingual gateway moves flowers and pharmaceuticals with equal precision. What’s the formula? Combining modern infrastructure, investment-friendly policy, and uncompromising service standards. It’s a template the rest of the hemisphere could follow.
The flight path forward
So what’s the twelve-month view? Cautiously bullish. Demand stays choppy, geopolitics remain volatile, but the fundamentals are sound. Capacity discipline holds. Digital infrastructure deepens. Partnerships built under duress are proving durable.
Five markers to watch: yields stabilising as inventory excess clears, parcel shipping expanding beyond e-commerce, SAF contracts landing at major hubs, fast-lane customs pilots for trusted e-commerce shippers, and another wave of narrowbody conversions. Even three out of five would lift service standards measurably. The Americas aren’t just weathering the storm, they’re learning to fly through it.
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Author: Edward Hardy
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