In the world of international cargo transportation, Prime Group has built up a conglomerate of enterprises dedicated to seamless cargo transportation services globally, with its core values centred around accomplishment, reach, and the quality of services provided.

With Southeast Asia emerging as one of the fastest-growing economic regions globally, Prime Group has recognised its crucial role in the company’s continued expansion.

“With a burgeoning middle class and increasing consumer spending power, Southeast Asia is becoming a very important market for exporting South American Products,” Elizabeth Cotto-Poueriet, Marketing Manager, said.

Prime Group is looking to meet this increased demand by operating across a network of key airports in Southeast Asia, including Singapore, Bangkok, Kuala Lumpur, Manila, Jakarta, Ho Chi Minh, and Hanoi.

Anticipated growth

In Southeast Asia, Prime Group primarily transports perishable products such as flowers, fruits, and vegetables exported from South America, supported by its diverse range of facilities.

Across its services, Prime Group provides customers with warehouse management and ULD control, charters and transport, cold storage facilities, ground handling, and more.

“Our state-of-the-art cooler and qualifications in handling perishable products ensure the efficient handling and transport of time-sensitive shipments across the region,” Cotto-Poueriet highlighted.

The company’s airfreight volumes in Southeast Asia have shown a consistent upward trend.

In 2022, they handled 1.5 million kilos of cargo, with a 10% growth expected across the whole of 2023. 

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Advancing efficiency

Prime Group operates wide-body aircraft to all Southeast Asian destinations, offering swift transit times from South America, showcasing their commitment to efficiency and technology.

“We operate with widebody to all these destination with a transit time from South America between 24 – 36 hours,” Cotto-Poueriet continued.

“Our partners are 100% committed to managing capacity and scheduling to meet demands, with this year’s onetime performance at 95%.”

The company is also actively involved in sustainability initiatives, with the companies they work with championing ESG (Environmental, Social, and Governance).

“All our partners are part of ESG programs not only sustainable aviation fuel but also social initiatives,” Cotto-Poueriet added.

Smooth supply chains

Acknowledging the challenges related to handling cargo around the globe, Prime Group is braced for the issues that arise through fluctuating rates and imbalances in freight.

To ensure seamless airfreight operations in Southeast Asia, Prime Group collaborates closely with local partners, authorities, and customs brokers who understand the intricacies of the region.

“We are capable of adapting quickly to any disruption in the logistics sector using our knowledge and finding alternatives for our customers,” Cotto-Poueriet said.

“Prime will be an important partner in logistics to and from Southeast Asia to South America.”

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Expanding in Southeast Asia

2023 has been a year of challenges for the airfreight industry, with economic factors impacting logistics companies. 

Looking ahead to 2024, Prime Group anticipates a year of recovery as they continue to navigate the landscape of international cargo transportation.

Focused on the booming potential provided by Southeast Asia, Prime Group recognises that the secret to success is being ready to evolve where needed as consumer demands, expectations and opportunities change.

“The market is changing fast and the adaptation to the charges will be the success of the logistics companies,” Cotto-Poueriet stated.

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