• Rhenus expands its partnership with Britax Römer through early, cross‑business‑unit alignment
• Multi-national collaboration enables a scaled, integrated logistics setup across Europe
• Partnership expands from a limited logistics scope to an integrated, full-chain setup supporting Britax Römer’s European operations
• Coordinated execution provides transparency and clarity during complex supply chain transition

Rhenus has strengthened its partnership with Britax Römer by delivering an integrated logistics solution designed to support the company’s evolving supply chain requirements and enable a significant scale‑up of operations across Europe. The coordinated organisation supports Britax Römer in managing increased volumes and complexity as its sourcing and distribution model evolves.

As Britax Römer adjusted its sourcing and production footprint, the company required a logistics setup capable of supporting higher volumes and increased complexity. Rhenus responded with an integrated logistics concept tailored to provide stability, scalability and clarity across the European supply chain.

The solution is centred around the Rhenus site in Wesel, Germany, integrating inbound ocean freight from China to Rotterdam, onward transport via inland waterways, centralised warehousing, and European road freight distribution. The setup also includes onward inland transport via Contargo, supporting efficient connections between the port of Rotterdam and the central logistics hub in Wesel.

Cross‑business‑unit coordination in practice

Rhenus proactively developed an integrated logistics setup that consolidated key services within a single, coordinated execution model. Several Rhenus business units worked in close coordination to deliver the solution, bringing together the relevant services to deliver a single, integrated logistics solution tailored to Britax Römer’s requirements. The coordinated execution enabled a consistent, end-to-end setup rather than a collection of individual services. 

“The collaboration with Rhenus gave us the clarity and consistency we needed to manage increased complexity during a critical phase of our supply chain transformation, supporting confident decision-making as operations scaled,” said Jürgen Kraus, Director of Distribution Britax Römer Child Safety EMEA.

Wesel plays a central role in the solution, providing the infrastructure, connectivity, and operational capacity required to support inbound flows, centralised warehousing and outbound European distribution through its proximity to key seaports, inland waterways, and major road networks. 

Overall, the project demonstrates how an integrated, solution-driven approach can support customers navigating complexity and scaling operations during periods of supply chain change. In Britax Römer’s case, this meant stabilizing a setup that now handles higher volumes and a broader European footprint than before. As Tim Jaspert, Global Business Development Director at Rhenus explains, “Our teams came together around a shared objective: to deliver a scalable, stable logistics setup that supports Britax Römer as their supply chain evolves. By working as one team of experts across services, we were able to reduce interfaces and focus fully on reliable execution for the customer.”

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