InterGlobe Air Transport Limited (IGAT) has been appointed as the exclusive General Sales Agent (GSA) for Oman Air across India, bolstering Oman Air’s presence in one of its key markets.

This strategic collaboration, announced on 23 December 2024, underscores Oman Air’s commitment to strengthening its operations in India, a region vital to its network. Currently, Oman Air operates more than 90 weekly flights from its hub in Muscat to 10 cities in India, including major hubs such as Delhi, Mumbai, and Bengaluru.

The agreement entrusts InterGlobe Air Transport with comprehensive responsibilities, including passenger airline management, sales and marketing, reservations and ticketing, and contact centre operations.

Sunil V A, Regional Vice President – ISC, Commercial Sales, Oman Air, emphasised the importance of this partnership: “India is a key market for Oman Air, and we are excited to strengthen our presence and enhance our offerings for Indian travellers through this strategic partnership with InterGlobe Air Transport. By leveraging their extensive network and expertise, we will significantly strengthen our presence in India, providing seamless connections, world-class service, and a truly unforgettable travel experience.”

This collaboration comes at a time when demand for international travel is witnessing a resurgence, driven by robust growth in business and leisure travel. Oman Air’s commitment to providing exceptional service, coupled with IGAT’s market expertise, is expected to deliver enhanced travel options and a smoother customer experience.

Siddhanta Sharma, President & CEO of InterGlobe Air Transport, expressed his enthusiasm for the partnership: “We are delighted to announce our exclusive partnership with Oman Air as their GSA in India. This collaboration underscores our dedication to delivering a superior travel experience. By offering seamless connectivity and exceptional service, we aim to elevate the travel journey for our customers and contribute significantly to Oman Air’s growth and success in the Indian market.”

Implications for the industry

At the heart of this partnership lies a commitment to improving the overall travel experience. Through enhanced connectivity, streamlined booking processes, and comprehensive customer support, the collaboration seeks to cater to the evolving needs of Indian travellers. Oman Air’s world-class hospitality, combined with IGAT’s local expertise, is expected to redefine air travel between the two nations.

The appointment of InterGlobe Air Transport as the exclusive GSA for Oman Air reflects a growing trend of strategic partnerships aimed at leveraging local expertise to navigate complex markets and enhance operational efficiency. As demand for seamless international connectivity continues to grow, such collaborations are expected to play a pivotal role in shaping the future of air travel.

This development not only strengthens Oman Air’s position in India but also underscores the importance of strategic partnerships in the aviation industry’s evolving landscape. By combining Oman Air’s products and services with IGAT’s market knowledge and operational expertise, the collaboration looks to deliver a superior travel experience and drive significant growth in the region.

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