Messe München celebrates 60 years of inspiring success. It has been among the top 10 international trade fair organizers for many years.

“People from all continents and cultures come to the events at Messe München. Here, they can look into the future and experience the latest research, initiatives, and perspectives that inspire,” said Messe München CEOs, Reinhard Pfeiffer and Stefan Rummel.

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Messe München celebrated its anniversary on Thursday, May 2, 2024, at a matinée in the ICM – International Congress Center Messe München with almost 1,000 guests from politics, business and society – and, of course, with its employees. The motto of the anniversary: perspectives that inspire.

“Bavaria’s window to the world is turning 60: Happy birthday, Messe München!” congratulates Bavaria’s Minister-President Markus Söder: “Anniversary celebration today at the ICM with a strong statement for the future: Bavaria is a special mixture of economic strength and great emotion. Messe München fits here perfectly since it transports both into the world. It is an integral part of the Bavarian Cluster of Excellence and is ideally positioned for the future. We, as a free state, gladly support that. We want Messe München to continue to play in the Champions League of international trade fairs. With bauma or the environmental technology trade fair IFAT, we already have super trade fairs here. The IAA also stirs up great emotion, which is why we have worked hard to ensure that it keeps on growing here. Many thanks to both strong CEOs and the great employees!”

Trade fairs are among the most important economic markets. Trade fairs, congresses, and conferences in Munich-Riem are an important economic factor for the Bavarian capital and the Free State of Bavaria: They generate turnover, jobs, and tax revenue. Messe München enjoys an excellent international reputation as a reliable and creative partner that can also manage major events in Munich and at venues abroad. Politicians also appreciate that.

“Messe München is as much a part of Munich as the English Garden. For 60 years, it has been a gateway to the world and an international meeting place in Bavaria for innovation and progress,” as Hubert Aiwanger, Deputy Chairman of the Supervisory Board and Bavarian Minister of Economic Affairs, explains: “Messe München has played a key role in establishing Bavaria as a business location. I congratulate both CEOs and all the employees on this impressive anniversary. I would like to take this opportunity to thank you all for your great commitment and excellent work. As Minister of Economic Affairs, I am proud to be a partner in this success story and look forward to continuing our collaboration.”

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“We are fit for the future.” Both Messe München CEOs Reinhard Pfeiffer and Stefan Rummel looked ahead with optimism and were full of ideas and plans. Even during the closures due to COVID-19, they believed that trade fairs have a future. Ultimately, the lack of personal contact during the pandemic has underscored the value of in-person trade fairs. Messe München survived this event-free period very well, which shows how robust the trade fair company is and how important trade fairs are.

The world is changing rapidly, and trade fairs must constantly adapt. Personal contact is indispensable wherever things are complex and complicated and wherever innovations are driving industries forward. It creates trust and cannot be digitized. That is why trade fairs must also be able to change. The modern trade fair combines the best of both worlds – personal contact with the digital world of tomorrow.

To ensure it is fit for future challenges, company have essential topics on its agenda. They include using artificial intelligence and digitalization, opening up new markets, and strategic collaboration. Sustainability is also a hugely important topic. These are all essential building blocks for the foundation of the future. The employees in Munich and at the subsidiaries abroad are also a top priority for the Messe München CEOs. Today, almost 1,100 employees work in the global Messe München Group, 390 of them abroad, contributing to its successes. China and India are the most important markets, with more than ten cities in which solid foreign subsidiaries organize events.

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