China Southern Air Logistics, the cargo arm of China Southern Airlines, is partnering with WebCargo, the leading digital booking and payments platform, to offer forwarders real-time rates, capacity, and eBookings. Shipments originating in China represent one of the largest segments of global air cargo trade, accounting for 7.3 million metric tons of a global 65.7 million metric tons1. Forwarders around the world, including the 3,500 freight forwarders in over 10,000 offices that already use WebCargo, will gain direct access to China Southern’s leading coverage into this key region.

These forwarders will also benefit from WebCargo’s combination of real-time booking with digital payments, helping forwarders quickly begin booking and reconciling payments with China Southern Air Logistics, as well as other carriers.

“Digital transformation has become key to staying ahead. We are happy to embrace e-solutions to optimise our sales, and believe our cooperation with WebCargo will bring considerable added value to our customers. Aiming to become a competitive global integrated logistics provider, China Southern Air Logistics will devote great efforts to enhancing our digital capabilities to provide quality service.” Chengqing Tao, Executive Vice President of China Southern Air Logistics, stated.

Read more: Emirates SkyCargo upgrades booking experience with WebCargo

“eBookings are already transforming air cargo in many parts of the world, and now also in the key market of China. Allowing freight forwarders direct access to China import bookings is critical for global supply chain reliability and access,” Zvi Schreiber, CEO of the Freightos Group, said. “We’re privileged to partner with a leading Chinese carrier, China Southern Air Logistics, to bring new-found efficiency to freight forwarders globally. In just four years, Digital Air Cargo, or DAC, has gone from zero, to airlines with more than 50% of worldwide capacity available electronically on WebCargo. We congratulate the air cargo industry on this rapid digital revolution.”